The biggest driving force behind this modern big data wave is that it can now be captured, understood, and utilized. While transactions were always captured data, creating a knowledge-sharing network based on the insights gained from big data analytics has become just as important, according to Forbes. Transactions were able to capture how, when, and where people make purchases.
With the addition of supply chain analysis, manufactures, retailers, and distributors can now optimize how best to get products to consumers. Thanks to geoanalytics, this can be done both faster and in a more cost efficient manner as supply chains reimagine their distribution routes. This has resulted in a 425% improvement in order-to-delivery times, and a 260% improvement in efficiency.
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